Marketing Specialist

Job Title: Marketing Specialist

Reports to: Fractional Director of Marketing

Who We Are:

Money Mentors is a non-profit credit counselling agency based in Alberta that has supported Albertans since 1997. We provide education, counselling, and tailored debt solutions, offering the Orderly Payment of Debts program. We help clients consolidate and repay debt, navigate financial challenges, and move toward lasting financial stability.

Job Overview: We’re looking for a resourceful, detail-oriented Marketing Specialist to join our team and play a hands-on role in executing marketing initiatives across digital, content, and campaign channels. Reporting directly to the Fractional Director of Marketing, this position bridges strategy and execution – helping bring ideas to life, manage ongoing campaigns, and support special projects that drive awareness, engagement, and growth.

This role is ideal for someone who thrives in a fast-paced, collaborative environment and is looking to take the next step in their marketing career with increased autonomy and cross-functional exposure.

Key Responsibilities

Campaign Coordination & Execution

• Support the planning and execution of multi-channel marketing campaigns (newsletters, email, website, social, paid media).
• Coordinate timelines, assets, and stakeholders to ensure projects launch on time and deliver measurable results.
• Track performance metrics and optimize campaigns based on analytics and learnings.

Content & Asset Development, Brand Consistency

• Create and manage content across web, blog, email, and social platforms.
• Maintain an organized library of marketing materials, templates, and assets.
• Support internal teams (e.g., education, sponsorships, client services) with tailored collateral and messaging.
• Ensure all content and communication adheres to brand guidelines and maintains a consistent tone and identity.

Digital Presence & Website Management

• Manage website content updates and assist with AI/SEO best practices.
• Liaise with external vendors on an ongoing basis, including during website upgrades, rebrands, or technical enhancements.
• Work with agency partners to build and optimize campaign landing pages and user flows.

Social Media & Community Engagement

• Oversee day-to-day scheduling, publishing, and monitoring of social media channels.
• Engage with our audience in a timely and authentic way, while tracking engagement trends.

Analytics & Reporting

• Monitor marketing KPIs (website traffic, conversion rates, email performance, social engagement).
• Generate monthly reports and provide insights to inform future strategies.
• Assist in building the annual marketing budget and tracking spend across initiatives.

Cross-Functional Collaboration

• Work closely with education, sponsorship, and leadership teams to align marketing with organizational priorities.
• Partner with external freelancers or agencies (e.g., writers, designers, PPC vendors) as needed.

Qualifications

• 2-4 years of experience in a marketing role, ideally with exposure to campaign execution, content creation, and digital tools.
• Post-secondary education in Marketing, Communications, or related field.
• Proficient in marketing platforms including:
  • Email/CRM tools (e.g., Mailchimp, HubSpot)
  • Social media management platforms (e.g., Later, Hootsuite)
  • Website CMS (e.g., WordPress)
  • Analytics tools (e.g., Google Analytics, Meta Business Suite)
  • Design tools (e.g., Canva, Adobe Creative Suite)

What Success Looks Like

• You take ownership of projects from start to finish with minimal hand-holding.
• You bring positive energy and creativity to everything you do – but also know how to prioritize and execute with discipline.
• You’re constantly learning and iterating, grounded in both data and curiosity.

Salary: $55,000 – $60,000/year plus benefits, vacation and RRSP matching.

Hours and Location: Full-time, 9am-5pm, Work-from-Home with a requirement to periodically be in-person in Edmonton or Calgary.

The candidate must be Alberta-based.

Application Process: Send your cover letter and resume to Marketing@moneymentors.ca. Applications through LinkedIn will not be reviewed.